Razzmatazz was born from the idea that some flavors hit louder than their ingredients. The electric blue of blue raspberry — a fruit that doesn’t actually exist — became a cultural icon because it felt fun, bold, and impossible to ignore.

The origin of “Razzmatazz” comes from collective imagination. From the moment humans realized that if enough people believe in a thing, it becomes culturally real. Blue raspberry never existed in nature, yet its color is instantly recognizable. That electric blue didn’t come from fruit — it came from consensus. From fun. From invention without apology.

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