“ILY” was born from the need to say something enormous in the smallest space possible. A feeling too large for breath, compressed into three letters. It is love distilled — fast, light, unguarded.
Its origin comes from moments when emotion outran language. When the heart spoke quicker than the mouth. “ILY” is the shorthand for intimacy, the signal that skips hesitation and goes straight to truth.
“Small letters. Big meaning.”